The war rages on for AWS, Azure and Google Cloud: Exploring the battlefield and strategy for 2020

The hyperscale cloud providers – Amazon Web Services (AWS), Microsoft Azure and Google Cloud Platform, with other pretenders occasionally cited – naturally generate the vast majority of revenues and, with it, the headlines.

According to figures from Synergy Research in December, one third of data centre spend in Q3 ended up in hyperscalers’ pockets. The company’s most recent market share analysis, again for Q3, found that for public infrastructure (IaaS) and platform as a service (PaaS), AWS held almost two fifths (39%) of the market, well ahead of Microsoft (19%) and Google (9%).

For those who say the race has long since been won, however, the course has gradually been changing as organisations explored hybrid and multi-cloud workflows, as well as tying infrastructure and platform together with software portfolios.

European outlook

In Europe, the battleground is shifting rapidly. Each provider has planted their flag variously, aside from the hubs of London, Frankfurt et al. Google Cloud launched in Poland and Switzerland in 2019 making seven European locations in total, while Microsoft unveiled plans to launch Azure in Germany and Switzerland, also taking its European locations to seven. AWS, meanwhile, has six with two of these regions, Italy and Spain, due in early 2020 and 2023 respectively.

Companies are going deeper with Google and Microsoft when they embed the entirety of their SaaS capability around decision making for infrastructure as well

Nick McQuire, VP enterprise at CCS Insight, says that the competitive environment has ‘obviously turned up a notch’ over the past 12 months. “Even if you rewind 12 months, you’re starting to see the significant gap that AWS had, particularly in the core infrastructure as a service, compute, storage, just slightly become minimised,” he tells CloudTech. “Obviously AWS is still very much a front runner, depending on how you define it – but this is always part of the challenge in the industry.”

Talk to any number of people and you will get any number of definitions as to who is doing what and where. This obfuscation is somewhat encouraged by the hyperscalers themselves. AWS discloses its specific revenues – $8.99 billion for Q319 – while Microsoft and Google do not.

Microsoft directs its financial reporting into three buckets; productivity and business processes ($11bn in Q120), intelligent cloud ($10.8bn), and more personal computing ($11.1bn). Azure growth percentages are wheeled out, but a specific figure is not; the overall figure lies somewhere in the first two categories. According to Jay Vleeschhouwer of Griffin Securities, per CNBC, Azure’s most recent quarter was estimated at $4.3bn. Google, meanwhile, puts its cloud operation as one part of its ‘other revenues’ tag, which was $6.42bn last quarter. Analysts have been asking the company whether it will cut free the specific revenues, only to get a committed non-committal in response.

Yet therein lies the rub. Where do these revenues come from and how does it compare across the rest of the stack? As Paul Miller, senior analyst at Forrester, told this publication in February, the real value for Google, among others, is to assemble and reassemble various parts of its offerings to customers, from software, to infrastructure, and platform. “That should be the story, not whether their revenue in a specific category is growing 2x, 3x, or 10x.”

For McQuire’s part, this is the differentiation between Google and Microsoft compared with AWS. “The alternative approach is where you see companies, typically from the CEO down, that are all-in on transformation, and seeing the workplace environment and internal side of the house as part of that,” he says. “That’s typically where you will see companies go a little bit deeper with a Google or Microsoft; they will embed the entirety of their SaaS applications capabilities in and around decision making for their infrastructure as a service as well.

“That approach very much favours Microsoft, and we’ve seen more and more companies in the context of Microsoft’s big announcements last year.”

The preferred cloud and avoiding lock-in

With this in mind, McQuire sees the rise of the ‘preferred cloud’, as the marketing spiel would put it. AT&T and Salesforce were two relatively recent Microsoft customers whose migrations were illustrated by this word. It doesn’t mean all-in, but neither does it really mean multi-cloud. “Companies will start to entrench themselves around one strategic provider, as opposed to having one multiple cloud, and [being] not necessarily embedded business-wise into a strategic provider,” says McQuire.

This represents a fascinating move with regards to the industry’s progression. Part of the reason why many industries did little more than tip their toes into the cloud in the early days was down to the worry of vendor lock-in. Multi-cloud and hybrid changed that up, so should organisations be fearful again now? McQuire notes Microsoft has been doing a lot to change its previous image, yet a caveat remains.

“There’s always going to be that pre-perceived notion among companies out there that they have to careful with going all-in with Microsoft around this,” he admits. “You see companies navigate through those complexities… [but] I feel that there’s a growing set of customers, particularly globally, and if they’re going with Azure they’re going heavily and quite deep with Microsoft across the piece, as opposed to taking a workload by workload Azure model.”

While Google Cloud is seeing areas of success, particularly among high level services around machine learning, there’s a longer game at play

According to a recent study from Goldman Sachs, more organisations polled were using Azure for cloud infrastructure versus AWS. It’s worth noting that the twice-annual survey polls only 100 IT executives, but they are at Global 2000 companies. Per CNBC again, 56 execs polled used Azure, compared with 48 for AWS.

This again shows the wider strength of the ecosystem, according to McQuire. “For the companies that are making more investments in the infrastructure as a service for Microsoft, they’re doing it with a complete picture in mind around the strength of these higher level services, particularly as you shift into SaaS applications and, more important, a lot of security and management capabilities,” he says. McQuire adds that Microsoft has had success with Azure in the UK, for instance from the number of firms who have moved to Office 365 over the past few years.

What next for Google?

Google Cloud, meanwhile, has had a particularly interesting 12 months. In terms of making noise, under the leadership of Thomas Kurian, the company has been especially vociferous. Its acquisitions – from Looker to Alooma, from Elastifile to CloudSimple – stood out, and even this year a raft of news has come through, from retail customers to storage and enterprise updates.

Expect more acquisitions to come out of Google Cloud in the coming year in what is going to be a long game. Despite the various moves made in terms of recruitment and acquisitions in beefing up Google’s marketing and sales presence, plenty more is to come. “Whilst clearly I think the focus is on improving Google Cloud and targeting very key areas – and they’re seeing areas of success, particularly among high level services around machine learning – there’s a longer game at play,” says McQuire. “The question is: how much time do they have in this arena?

“They’re going to have to focus more and more on some of those higher-level services, as opposed to the commodity infrastructure as a service market,” McQuire adds. “I think it’s going to be an ongoing battle for Google for awareness in the industry, in the market, and more importantly, I think there is still a large number of customers who are just not that well educated on what Google is doing in this space.” in hearing industry leaders discuss subjects like this and sharing their experiences and use-cases? Attend the Cyber Security & Cloud Expo World Series with upcoming events in Silicon Valley, London and Amsterdam to learn more.

Author: James

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MailerLite: PHP Developer

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Headquarters: Remote


Job description
MailerLite is one of the fastest-growing email marketing services. We help more than 700,000 businesses around the world keep in touch with their customers.

As we move towards even bigger and better things, we need more people on our team that are passionate and great at what they do. We’re looking for you!

Why MailerLite?

Wondering why we think you’ll love working for MailerLite? Here are 6 reasons!

You won’t be bored
Our customers are sending more than 20 million emails per day. Scaling the platform while building new amazing features is a challenge that definitely won’t keep you bored.

You will be challenged with huge amounts of data and interesting tasks
The technology stack includes PHP, Angular, MySQL, Redis, Elasticsearch. We work in sprints and manage projects in Github making use of issues, projects, pull requests and reviews.

Take ownership
We don’t micromanage at MailerLite and try not to interrupt your work with random tasks. We do expect you to take full responsibility and ownership for the stuff you build.

You’ll have experts at hand
Our developer team has lots of experience in web development and email. Whenever you’re stuck, your teammates are eager to help you grow. And they’d love for you to share your knowledge too!

You can pick where you want to work, every day
At MailerLite, we embrace the remote culture. Half of the team works from the office in Vilnius, the others are spread around the world. Every day you get to choose what environment makes you most productive.

You can count on stability
We’re not a startup that’s burning investor money. MailerLite has been around for more than 10 years and is a profitable company that continues to grow. You can count on us to offer you a stable workplace!

  • You’ve worked as a full-time developer for at least 5 years.
  • Love for complex, advanced code base (legacy code).
  • Ability to write and optimize complex queries for MySQL.
  • Knowledge of Redis and queues.
  • Great API understanding.
  • Fast learner and a great code reader.
  • Self-starter who can work with ambiguity.
  • Excellent organizational skills.
  • Passionate about large data.
  • Problem-solving mindset.
  • Outstanding attention to detail, (if you apply, include the word “lite” somewhere in your newsletter).
  • Good verbal and written communication skills in English.
  • Ability to work with teams across multiple time zones, and countries.
  • Fluency in Javascript is a bonus.
What we offer
  • Competitive salary–we pay at or above market salary.
  • Remote-first culture with half of the team in Vilnius, Lithuania and the other half working remotely from all over the world.
  • Office or Remote–you can choose every day.
  • Free healthy lunches, snacks and coffee in the Vilnius office.
  • Company-paid retreats that we call Workations. The entire team gathers twice a year for a week in an exotic location to work, learn and have fun together.
  • Generous vacation policy. Take time off when you need it. We trust you.
  • MacBook Pro and other tools that you will need.


Don’t send us a CV. We like to do things differently.

Instead, here is how we would like you to apply:

  1. Sign up for a free MailerLite account.
  2. Go to “Campaigns”, create a newsletter and send us the URL to Each newsletter has a public URL that can be shared with others.
Before you send the email, you will need your new account to be approved. In the approval form, you will be asked how you collect subscribers and what type of content you plan to send. Just write “Job application.”

Things we want to see in the newsletter:

  • The title of this role in your email subject line.
  • How you heard about this job.
  • Links to your LinkedIn, Twitter, Facebook and/or personal homepage.
  • Links to your source code on GitHub.
  • Previous companies where you worked, your role, projects you worked on and the technology stack you used.
  • Why you want to join MailerLite.
  • Your remote work experience.
  • Your description of a project or product that you loved working on and why.
  • Expected salary.
We wish you all the best of luck!

To apply:


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Searching the Jamstack

Here’s Raymon Camden on adding site search functionality to a site that is statically hosted. A classic trick! Just shoot ’em to Google and scope the results to your site:

<form action="" method="get">
    <input type="search" name="q" value="site: " autofocus size="50">
    <input type="submit" value="Search">

I’d probably use JavaScript to inject that site: stuff before sending them over just so the search field doesn’t have that weird prefilled stuff in there, which might be off-putting. We covered that here.

Raymond then gets into Google Custom Search Engines, which is their product to provide scoped search on your own site. It’s desirable because it’s Google’s search for your own site. Whatever you might think of Google, they have great search results. That’s the thing. Even if you aren’t a Jamstack site and can freely use your own server to query content on your site, chances are your search results aren’t as good as Google’s.

Say you reach for another search solution… Solr, Lunr, ElasticSearch, Algolia. They are all kinda nice in their own way. The trick is making sure they have enough data for them to return good results, beyond just the content. You’ll never have an entire internet’s worth of backlinks to leverage, but ideally, you can factor in analytics data at the very least.

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The post Searching the Jamstack appeared first on CSS-Tricks.

Author: Chris Coyier

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Labelbox: Senior Backend Software Engineer @ Fast Growth ML Startup

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Headquarters: San Francisco


About Labelbox
Labelbox is building infrastructure for data science teams to manage training data for neural networks. It’s easy to take for granted the existence of collaborative tools for tasks like writing and debugging code; the machine learning world has no standard tooling for labeling data, storing it, debugging models and continually improving their accuracy. Enter Labelbox. Our vision is to become the go-to software platform for data scientists to collaboratively manage their data and train neural networks, all in a tight feedback loop.
Labelbox is experiencing massive growth, and we are looking to expand our engineering team to meet the demands of our burgeoning customer base which includes companies like American Family Insurance, Lytx, Airbus, Genius Sports, Keeptruckin and others. Labelbox is venture backed by Google, Kleiner Perkins and First Round Capital and has been featured in Tech Crunch, Web Summit and Forbes.
The Role
As a Senior back-end engineer at Labelbox you will have considerable autonomy in your domain, centered around our GraphQL API. You will lead technical design efforts of key features like web-hooks, bulk data management, and ETL infrastructure. You’ll also collaborate with our application engineers to optimize internal services’ usage of our API. Other aspects of the role include:
• Optimizing data models and database configurations for both ease-of-use and performant response times
• Setting up and managing resiliency efforts to maintain high service uptime
• Leading testing efforts and architecture for constant delivery of high quality services
• Mentoring other engineers contributing in your areas of expertise
• Contributing product ideas and feedback on how Labelbox can provide great ETL features to our customers
• 5+ years of experience developing back-end services for web applications in a production environment
• Experience managing/scaling SQL databases, orchestrating migrations, and disaster recovery
• Experience with Node.js and Typescript
• Familiarity with Kubernetes and Docker
Bonus points
• Experience with GraphQL and a solid understanding of best practices, its strengths, and its weaknesses
• Experience with RabbitMQ (or other message broker) and Redis
• Experience constructing and monitoring ETL pipelines
• Experience with Logstash / Elasticsearch
We believe that AI has the power to transform every aspect of our lives — from healthcare to agriculture. The exponential impact of artificial intelligence will mean that mammograms can happen quickly and cheaply irrespective of the limited number of radiologists in the world and that farmers will know the instant disease hits their crops without needing to be there in person.
We’re building a platform to accelerate the development of this future. Rather than requiring companies to create their own expensive and incomplete homegrown tools, we’ve created a training data platform that acts as a central hub for humans to interface with AI. When humans have better ways to input and manage data, machines have better ways to learn.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Perks & Benefits:
Medical, Dental & Vision coverage
Flexible vacation policy
Dog friendly office
Daily catered lunch & snacks
Great office location in the Mission district, beautiful office & private outdoor patio with grill

To apply:


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